I don't think that you understand capitalism. The companies that will be affected (and indeed, every for-profit company, everywhere) already charge the most money that they can. I know some customers would theoretically pay more for any given item, but each company charges as much as possible for its products, regardless of its costs. If I own a company that makes a widget for $80 and can sell it for $100, I'll do that. I won't sell it for less because it would still be profitable. On the other hand, if my costs increase to $90 per widget, I can't suddenly charge $110 for the same item and keep the same level of income. Some customers, maybe even most, will stop buying the widget. If these companies now have to pay more taxes, many will move out of the higher-taxing countries completely, and some may just fold. Sure, some could probably afford to pay more taxes and still be profitable, but it certainly won't make their shareholders happy.