The newspapers asking for his clemency all received financial benefit from Snowden with the headlines and people looking for information about the headlines they were pushing.
If I was an advertiser and saw the Sgroogled campaign - the message to me is that Google has a better advertiser platform.
"They want to keep the improvements to themselves, which is possible since the project is published under the BSD license. That's fair, as they have all the rights to the work they pay for in full." That's fair? It's legal. It's within license. But they're inconsistent leeches, not fair.