Online video and traditional print were previously two separate and unrelated worlds in scientific research. The new mechanism allows videos to be cited the same way as a traditional print article and seamlessly unifies online multimedia content and print journals. Researchers can watch footage of innovations and techniques while still being able to find this information through traditional medical print sources.
The new media initiative uniquely allows an article to exist simultaneously online and in the traditional journal and enables videos to be citable publications. An open access link is embedded in the article appearing in PubMed and the Journal's table of contents. Video articles undergo full peer review
"For the last 200 years, medical publishing remained unchanged. Our solution accommodates non-print work through fully integrated multimedia and has bridged the gap separating the digital and traditional medical literature” says Dr. Steven Palter, the Video and New Media Editor of Fertility and Sterility who developed the concept and spearheaded the project.
Full details are at http://docinthemachine.com/medical-publishing-revolution/"