We nerd *know* tech, and trend to pick technically superior product. Layman pick items with seemingly better benefit-to-cost ratio(cheaper), with their limited knowledge. Just think of Firewire VS USB battle if you need example.
technical superior product(Firewire) -> higher manufacturing cost -> more expensive product -> less market share -> lose out
technical inferior product(USB) -> lower manufacturing cost -> cheaper product -> larger market share -> economy of scale+ecosystem effect -> win
TLDR: we pick a product because its better, but the same reason cause the product lose out to a cheaper competitor. Thats why we just can't have nice things.