So it doesn't seem like those six really mattered, in the end....
It's interesting but meaningless.
"We experimented with all content – including advertising. We proved that advertising can be done well while respecting users. We have learned a ton along the way.
Our learnings show that users want content that is relevant, exciting and engaging. We want to deliver that type of content experience to our users, and we know that it will take focus and effort to do that right. We have therefore made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery. We want to thank all the partners who have worked with us on Tiles. Naturally, we will fulfill our current commitments as we wind down this experiment over the next few months.
As if actual content being more important than adverts was a stunning revelation.
You have a tendency to feel you are superior to most computers.