I'm an Apple fan and I'm concerned they are falling into the trap of customer confusion. For example, when I bought my iPad (which I love) I went to the Apple Store and picked up the iPad. It was done quickly and I was a happy customer. Now, there are *5* different iPads.
Which one do I pick? Christ, I have to research this now? What's my use case? How important is screen size, battery life, cost, etc etc etc.. This is why I hated buying anything from Dell.
On a related note, which Apple laptop should you buy? MacBook, Air, Pro? What's the difference? Customer confusion leads to customer paralysis.
Apple's been down this road before. In the mid 90s there were so many different Apple models, Performa, Centris, Quada, God knows what else, that I had no idea what to get. You know which one I got? None of them. That's when I finally went to PC.
In my opinion, Steve Jobs' genius when he returned to Apple was to make it EASY to buy a Mac. Just get an iMac. Pick the color and you're done. Want an iPod or an iPhone? You didn't need to research and weigh the pros and cons of 5 different models. Now you do. I strongly believe a good part of why Apple revived was a clean product line with minimal choices.
I fear Apple is making a mistake that may come back to bite them.