Since launching its app install ads in 2012, Facebook now generates 52 per cent of its considerable income through mobile ads alone, and is responsible for 40 per cent of the top 100 revenue generating mobile ads for iOS and Android.
Given its huge potential audience, it’s not hard to see why. Over 1.2 billion users from wide and varied demographics, including my retired mother who’s rarely off FB for more than a few minutes these days, makes for a platform that’s hard to