Then there's the social aspect. Older generations wear watches, and associate pulling out a cellphone to check the time with teenagers and young people. Maybe once they've retired and are replaced by the younger generation a cellphone will be seen as on-par with a wristwatch.
I hope they also have regular $8/10 ticket for one movie. (most people wont see two movies in one day)
Seeing as how the previous iteration of the business went under following that model, I don't think it's likely that they'll be attempting it. I think that if the customers know that they can go to the movies for $8/10 like they're used to, the theater will be hard pressed to hit that 3,000 member mark.
In a lot of places (Britain particularly) the postal service relies on the money paid by junk mailers. No junk mail, no funding for delivering real mail.
>I'm sure I could do it
Oh the irony...