Like it or not advertising shapes the world we are in. Where do you think the million dollar super-star athlete salaries come from? Advertising. Free programming? Advertising. I can go on. It's incredibly unlikely you don't own at least one thing you either got for free due to advertising or was subsidized by advertising.
No one likes advertising, but everyone wants free stuff. Why do you think advertising is attached to free stuff? Who do you think is paying for the free stuff?
That's the problem: Ads are so damned pervasive that it is nearly impossible to get a moment's peace from them.
I run adblocker unapologetically. I refuse to sit through pre-content ads if I can help it. I don't care if the content is "free". That 30 second ad playing in front of the content I want to watch is 30 seconds of my life that I cannot get reimbursed for (never mind that it is the SAME DAMNED AD for the next 20 bits of content). If there was a way to pay a nominal fee for ad-free I'll gladly pay it.
Companies that pay advertisers want a return on their money spent. That's what all the tracking is about - to justify the money spent. I can understand them wanting to get that data, but I also understand not wanting to be tracked and targeted. Even if by an impersonal computer, it's creepy.
Full disclosure here - I work for an advertiser. And here's hilarity for you - nearly every computer in this department runs ad-block to stop viruses or who knows what else from getting into the system. There's a lot of abuse out there by the unscrupulous to the downright criminal "one simple trick scam" idiots.
All very good reasons I don't want to see ads. Let me repeat: I am willing to pay to avoid them. I don't listen to AM or FM radio anymore, Sirius XM is much better with NO ADS. I pay for Hulu Plus which does have ads, but not like one would see on a cable channel. If they ever come up with a paid tier where I see NO ADS I will gladly pay it. If your content service has no options to reduce or eliminate ads for me it is unlikely that I will continue to use it.