So I just googled the guy. The entire first page of results (and several subsequent pages) are about one of two things:
1) Guy Hingston sued Google because of the term 'bankrupt' appearing in the auto-complete
2) Guy Hingston saved a bus load of children from a burning building
Sadly, now that's he's filed the lawsuit, he'll forever be known as the bankrupt douche doctor who sued Google. Well, at least those children will remember him for the true hero he really is.