One major fail was selling the type covers separately for a hundred bucks. They showed the product everywhere *with* the cover, making people think it was all one product. To walk into Best Buy with a picture in your head about what you want to get, and then be told it's another $100 - that kills any forgiveness anyone might have over Surface RT's other issues.
And then they screwed themselves yet again. Announcing a $150 price cut should have also included the cover. Yet again, Microsoft keeps thinking those covers are oh so precious.
I actually think Surface RT is a decent product. I'd buy it *with* a cover for $300. No more. And so, no deal. From someone not fundamentally opposed to the product.