Can we stop referring to these companies as "Ride Sharing" apps? It's just a way to make it sound like they are not car for hire services, but they really are. And I'm not complaining about the services themselves. I use Uber constantly. I love it. But I am under no illusion that UberX drivers "just happen to be going my way." They picked me up because they want my cash. And that is the real problem with the author's idea. The drivers don't want to barter. They don't need credit for future rides. This is their profession. Most of the drivers I have spoken to drive at least part time, if not full time. Last ride I got, I asked the guy when he usually called it quits for the day (it was the end of a long workday for me). His response: "I'll be driving all night. This is all I do." Does this sound like "ride sharing" to you? Regular taxis should have every right to be worried, though. And price is the least of it. I use a lot of taxis and Ubers, so I feel I can make a fair comparison. In general, Ubers are friendlier. Their cars are cleaner. And the biggest reason I use Uber, is because of the ease of payment. I travel for work, so I put everything on my corporate credit card, including taxis (Using cash means I 1) need to be carrying it, 2) I need to carefully track receipts and 3) I don't get the money back for another few weeks). With Uber, I just step out of the car, and my card is immediately charged and I receive and e-mail with the receipt. With regular taxis, he tells me how much, I say I want to pay with a credit card. At this point, I get one of two responses. If I am lucky, he says, "No problem" and takes my card. More often then not I get "can you pay cash instead?" or "the machine's down, cash please". I then insist on credit, at which point the machine magically works again. (No joke, last week a guy gave me the "machine's down" line and then after I suggest he do a carbon copy, he whips out his iPhone with a Square reader attached!). Ok, back to the machine. If the machine is the kind in the back seat, process is fairly smooth, but does take a little time. Or it's the old school one in the front that takes a little more time to process the payment and print out the receipts. I get that taxi drivers get less money and it takes longer to get paid (so I usually tip more), but it's a huge hassle, and creates a shitty experience when I have to argue with every taxi driver. Uber's experience is far superior. And there is no reason that taxis couldn't adopt the same payment system.