Catalina Express and helicopter was just a reference, in this real life event it was a discussion whether to take a ferry versus a toll bridge.
There had been no searches before hand, only the verbal discussion, and pricing for this bridge and ferry is common knowledge in my part of the world.
You are completely right if I do not trust Facebook and believe they are evil, why do I keep using them. Personally I do not have a problem with Facebook, nor the amount of data they may collect from me, simply because I do not feel I have anything to hide from Facebook. Others might have it differently and that is completely their choice which I respect.
Facebook was for me once a way to stay connected to friends and stay updated of events my friends' lives. Now Facebook has for me transitioned to become a site/media where I get the latest news in areas that interests me, more or less just like Slashdot does.
What I am only concerned about, is that I feel Mark/Facebook is answering all the questions directly to the spot ("to the teeth"?), but leaves out some information which could have been revealed if the questions where asked differently.
For instance as other already mentioned, is Facebook targeting ads purely on a Facebook user's likes, comments, posts, apps etc.? or is Facebook scraping Google Ad cookies, Smaato cookies, AdServing cookies and so on for many of the other marketing trackers on the internet, to collect a larger profile for knowing which ads to serve?
And to allow my tinfoil hat again or call it conspiracy, let us remember the
event of 2016, where Mark posted a picture to celebrate Instragram's 500Million active users.
In this picture he had masked webcam and mic of his laptop. Was this to prevent "simple" industrial spionage or was it to protect himself from his own system?