Is mentioned in the Wall Street Journal article although his book, and what he found in the poorest, third-word slums, wasn't. What he found was tiny, ramshackle private schools just about everywhere. Dr. Tooley's book "The Beautiful Tree" covers the phenomenon and how widely-spread it is.
Seems poor people, when the government schools are lousy enough, or non-existant, simply set up their own schools. Whoever has the entreprenuerial grit and enough education to convince very poor parents they might be able to education their child, simply goes into business.Sometimes in contravention to laws meant to maintain the government school monopoly.
I imagine Messrs Zuckerberg and Gates must have some knowledge of Dr. Tooley's findings else they'd have gone through the government education bureacracies as so many charitable organizations before them. Government education agencies are inevitably inefficient, typically corrupt and never accountable. I imagine both Mr. Gates and Mr. Zuckerberg, with their experience of trying to breath some life into the American public education system, understand the futility of trying to improve the performance of third world education bureacracies.
The Bridge model seems to be following in the footsteps of those tiny, private school Dr. Tooley discovered and while the article doesn't specifically mention them it seems pretty likely that the people who've opened their own private schools already will be among the first to see the value of working with Bridge.