Advertisers / data harvesters have their horns firmly gripped in their left hands on this at a conceptual level, but they're rightly holding back, not from a moral stance, but from a late understanding that their targets (audience) will cease to be effective if their eyeballs are suddenly swamped with invented bullshit where they cannot be corralled into making a purchasing or voting decision that works in their favour. In the past, deception at this scale has been too hard for new entrants. Now the established players have had the rug pulled from under them at a rapid speed. Who will pay the right price?