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Comment Re:People have figured out Star Wars (Score 2) 579

Or possibly, the target demographic is not, and never has been, people in their 50s?

Perhaps not. But to the younger generations, Star Wars is just one fish in a sea of franchises, and not an exceptional one at that.

The way you extend the life of a franchise is by expanding your fan base, not by demolishing the existing one in search of a new one that may or may not support your work.

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