I could kind of see the price being this high if the wires were gold, but 'high purity' copper for $499 wrapped in a woven jacket that reduces 'vibration'? Seriously, would the vibration of 1.5 meters of cabling be so much that the human ear could detect whatever signal loss occurred? Do people seriously buy this stuff or is this some sort of joke because if I knew anyone who actually spent 500 bucks on a bit of cabling that has 'signal directional markings are provided for optimum signal transfer' I would think they are an idiot with far more money than sense. I can understand scientific instruments needing as little signal loss as possible, but a home stereo? If rich people are this gullible, I think I'll take some high purity copper wire and coat it in a handwoven jacket with colorful markings that show audio signal electrons exactly which way they should be going for the best sound ever! Yours today for $1,999! Act now and I'll include the ultra-mega-super-duper signal enhancing plastic plug-in thing, guaranteed to direct the copper wires into gentle and loving contact with the connectors of your audio device. No extra charge!