More importantly BoA has been branded "too big to fail" and owns so many subsidiaries by now that they don't need to worry themselves with what ordinary consumers think of the Bank of America brand.
EA, on the other hand, was bothered enough to dish out pre-emptive damage control, so maybe some good will come of this.
Well, probably not.
Some programming languages manage to absorb change, but withstand progress. -- Epigrams in Programming, ACM SIGPLAN Sept. 1982