- still buy a mobile phone that doesn't have advertisements?
- get pay-tv where you can watch movies without interruption (at least here in the netherlands)
- become a slashdot subscriber and NOT see the ads anymore.
This is a new businessmodel, for those of us who don't want to pay for the product or service but instead want to view ads. If you don't like it, don't use it. There are (and will be) plenty alternatives for you.