Good point, and capsicum has been able to be synthesized since the 1930's... Maybe they just want the organic label?
That was my first thought too... also, according to Wikipedia they synthesized pure capsicum back in the 1930's. Is this just a some way to produce it cheaper by somehow distilling it out?
Forward the message to yourself, sans attachment, and delete the original. I know its more of a pain than the feature would be, but its not that tough.