Using a custom sales website, MayhemSale.com, AllState went as far as to actually sell (what was allegedly stolen goods) the items featured in the commercial. Great times had by the marketing department, until the website failed to keep up with demand through the night. Riddled with slow updates, site not found messages, 500 Gateway errors — the Allstate promotion is just the most recent example of what seemed like a good idea in the brainstorming meeting but a failure in technical execution.
So what should Allstate have done to prevent this problem from happening? Granted, having a popular website in a promotion is a good problem to have, but not one that is transactional-based for a high-traffic period.
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