My understanding from reading the Reuters articles published on several websites now (I am not privy to licensing agreements between the ARC and JnJ) is that JnJ allows the Red Cross to use their trademark (the cross) free of charge and has only taken issue with the red cross in turn taking JnJ's trademark (the cross) and both licensing it to JnJ competitors and selling competing medical supply kits with the cross. Again it sounds as if the ARC is actually in the wrong here but it really cannot be determined unless you have access to all of the documentation between the two companies. My best guess is that the ARC will continue to use the red cross (JnJ's mark) and will stop licensing its use and probably selling competing medical kits with the cross. If you are interested you can go to the US PTO's website and search for trademark with serial number 76617076. That is the mark JnJ is contending that the Red Cross is licensing to third parties even though they do not own it.