Just a clarification -- There is no precedent for attempting an open movie at this scale and complexity outside the Blender Foundation, and pledges are only earned once a project's official funding goal is met at Kickstarter. We set a conservative target, cautiously optimistic that community support can exceed that figure and supply the production with full funding.

For more info check out the Tube campaign's main page and update tabs.
Tube has an ongoing production blog at URCHN

Thanks for your solidarity and support!

Fateh Slavitskaya
Producer - Tube Open Movie