Apple comes from the tradition where hardware is just a platform for software.
That's totally why Apple allows you to install OSX on any platform, and why no one cares about the shiny brushed aluminum cases or paying extra for getting a black MacBook instead of a white one -- because dammit, no one cares about the hardware! Seriously, though, my bad attempt at snark aside, isn't the Apple philosophy high-quality hardware that you never have to muck around with? Isn't that their justification for the somewhat higher prices?
You can tell the ideals of a nation by its advertisements. -- Norman Douglas