Comment: Not exactly a sport, but... (Score 1) 47
Well, we are using Twitter to broadcast our Castellers performances, and we know the local and specialised media follow us to get the latest achievements (or failures) as soon as they occur.
If you don't know what I'm talking about, better than explaining in a lot of words I recommend you this video from UNESCO channel in Youtube:
http://www.youtube.com/watch?v=-iSHfrmGdyo
Each group has a "twitter manager" responsible to twit a castle as soon as we finish it, one way or the other (and, just in case someone asks: no, we don't twit them from up there: we need both hands and all the concentration for the castle!)