Owing to its smaller size and more limited resources, iiNet was gauged the perfect candidate.
According to Wikipedia iiNet is out second largest ISP these days, and are doing pretty well considering they just bought Internode for $105. They've been fighting for the user for a while now, and recently did just win against AFACT.
Talent does what it can. Genius does what it must. You do what you get paid to do.