How to both have a little fun and show how over-inundated the ads are:
Go to your spouse's computer in say, July. Do a google search on Christmas decorations and click on 10 ads for Christmas stuff. Log off and walk away.
Your spouse will be flooded with Christmas ads for the rest of the month, on most sites that they visit.
I did this to my wife once as a joke and it was a good time. But it does show how deeply the tracking is inserted into everything.
I don't mind some tracking. I do mind others. I do not think that the answer is for everyone to refuse all ads entirely. We all consume too much content that is ad-supported to switch to "every site has a fee".
What we really need a an Adblock type package that had a dial on it.
Ranging from "No ads, ever" to "let it all through" with settings for allowing tracking cookies or not, which ad networks to allow or not, etc, And let the populace have a say in what level of ad-abuse they are willing to accept to access their favorite sites.
However Adblock allowing some ads just because the vendor paid them.. yeah, I'll uninstall adblock before i see that become the norm. The market will supply a competing product when it is needed.