As stated in the article, the whole controversy is also generating sales for the lesser-known "Strobo" book that was allegedly plagiarized. That can't be a bad thing. http://www.amazon.de/Axolotl-Roadkill-Helene-Hegemann/dp/3550087926/ref=sr_1_1?ie=UTF8&s=books&qid=1266012743&sr=8-1 Still waiting for copyright enforcement advocates to realize that copyright infringement isn't always a bad thing.
The scandal is generating sales. If there was no scandal, if she had got away with it, the original copyright holder would not be profiting at all, while the plagiariser raked it in.