Err, Sony is a media corporation, they have a vested interest in pretending to fight piracy wrt. shareholders. George Hotz didn't precipitate Sony's actions - I think he's doing a favor by showing that DRM is pointless in the end and only harms consumers. Columbia pictures/film is actively tripping up the tech division, and this is why Sony is in the media race with one leg tied. It's why Apple has taken the lead in so many areas. The fact that the PS3 doesn't even talk Bravia protocol to the Sony flatscreens is beyond any logic. Surprisingly, the X360 hasn't broken through into the living room. It's amazing that in 2010, one has: an MPEG2/4 capable Full HD TV, a supercomputer class gaming console, and neither of them can really function as a dedicated PVR, and you still need a set-top-box of some kind to decode encrypted channels for satellite contents. The markets are segmented, I still have 5 remote controls (PS3, STB, TV, amplifier, squeezebox). The future is not what it used to be.