MS are acting more like a creepy stalker than a software company nowadays. I used to poke fun at Steve Ballmer's odd public image and seemingly strange behaviour, but he ran a better MS than Nadella could ever dream of. Admittedly that is the perspective of a user rather than a shareholder, but you need to please one group in order to please the other.
Maybe it is because Ballmer has somewhat more history with the company. Maybe he learned how not to alienate people. Even though people used to joke that MS were evil, they always made the product I wanted and needed. Their business practices could often be subject to vaild criticism, but their operating system was typically the best option at least for me.
That has all changed. I don't need or want Windows 10. I've tried it, and it isn't too awful on the front end, but the shenanigans behind the scenes are too much for me.