The gamer's problem, however, is going to be that they really don't care about the subscription price enough that they'd be willing to play something other than their favourite game because the subscription price is higher than a competing game they don't enjoy as much. In this case they're pretty much stuck. They have the ability to vote with their dollars but they won't. No sympathy from me.
Video games are not commodities and as such if you really want to play the really hot game you can't expect them to fight tooth and nail to shave a few percent off the price to pass on to you. They don't need to.