You know your product is crap when you have to create a market for it.
These "race cars" can't go the distance so they have to create special tracks to use them on instead of running them on known tracks. These street tracks suit the limited abilities of these cars.
These toys may hurt the sport more then it helps as the technology is not ready for this. Swapping cars during a race because the batteries are flat and they can't change them quick enough - what a fucking joke.