To heck with pickups. What the world needs is decently driven trucks. Actual tractor trailer rigs (variously called 18 wheelers, articulated lorries, semis, big rigs) that move product around the country.
In big countries, Australia, USA, Canada, Russia, not mention Europe, there are long distances to be covered by said trucks. They are currently driven by often exhausted, sometimes drugged, human drivers. Most of the travelling is not challenging - freeways and the like.
The rigs are seriously expensive, and having them sitting about while the driver sleeps is a waste of investment (and slows delivery). Replace the driver with a machine and it'll drive for 24 hours per day.
A halfway mode is possible - with a fairly standardised route, the driver could sleep in the back of the cab, and get called to duty for the tricky bits - cities, loading/unloading.
Result - better use of investment, faster delivery, safer roads.
So how about it Tesla