I honestly can't say why people are pissed off about it. I had a Kindle 3rd gen keyboard and now I have the Fire. I'm extremely pleased with it. I admit, the power button is awkward (particularly since its close proximity to the USB and headphone jack make it difficult to plug in my headphones at the same time as the other two), but really? It certainly isn't an instantly returnable product by any means. If people expected it to be exactly the same as an iPad, that's their fault. I played around with it at Best Buy for a while before I bought mine and had no illusions about how well it would perform. I wonder how many people have done the same that then downrated it significantly.