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The rational way to approach winning this prize would be to ask yourself if you'd buy a ticket to space if you had the cash value already in your savings account. If you'd spend your hard earned money on anything other than a brief flight "up real high" then take the cash equivalent.
Even if they cover the taxes that you'll be responsible for paying on the value of the flight, I'd rather be filling out tax forms knowing that some of that cash was still in the bank.
So no, as the article points out I have no purely rational reason for avoiding free-to-play games. That said, I have no purely rational reason for playing games in the first place, it's a choice I make purely on how a game environment resonates with my own subjective perception. A game that feels like a shady carnival with carnival barkers clamoring for the most cash they can drain from me just doesn't appeal to me. How "fair" that attitude is to game developers and publishers is, to me, quite irrelevant.