Comment: Re:Which was always obvious. (Score 1) 144
The answer is the same as to the question "why don't they shove a brace of firecrackers up their butt, light them, and put it on YouTube for our amusement?", which is: "and why should they?"
They have built upon an open standard to develop their own propietary format, which they are forcing no one to adopt. This is entirely legitimate, and the market will decide whether it's also good business.