Actually, you may be doing the feudal masters a bit of a disservice. While the feudal serf was his master's property, the lord of the fiefdom generally treated his serfs better than the industrialists who followed. It was common for the lord to provide his serfs free health care and several times more time off than even today's corporations provide their workers. Many of the common beliefs about feudal life are misconceptions bred by the industrialists to keep their workers complacent: "You have it so much better, now that I'm in charge," essentially. If you'd like to learn more I can recommend the series of videos named "Medieval Lives" with Terry Jones, of Monty Python fame.