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Submission + - US-appointed egg lobby paid food blogs and targeted chef to crush vegan startup

An anonymous reader writes: The American Egg Board targeted publications, popular food bloggers, and a celebrity chef as part of an effort to combat a perceived threat from Hampton Creek, an egg-replacement startup backed by some of Silicon Valley's biggest names, according to internal emails. The Gaurdian reports: A detailed review of emails, sent from inside the AEB and obtained by the Guardian, shows that the lobbyist’s anti-Hampton Creek campaign sought to:
  • Pay food bloggers as much as $2,500 a post to write online recipes and stories about the virtue of eggs that repeated the egg lobby group’s “key messages.”
  • Confront Andrew Zimmern, who had featured Hampton Creek on his popular Travel Channel show Bizarre Foods and praised the company in a blog post characterized by top egg board executives as a “love letter.”
  • Target publications including Forbes and Buzzfeed that had written broadly positive articles about a Silicon Valley darling.
  • Unsuccessfully tried to recruit both the animal rights and autism activist Temple Grandin and the bestselling author and blogger Ree Drummond to publicly support the egg industry.
  • Buy Google advertisements to show AEB-sponsored content when people searched for Hampton Creek or its founder Josh Tetrick.

Comment Backwards (Score 3, Funny) 446

You have this backwards. If companies are going to introduce new products into our food supply, the burden of proof should be on them to prove that there aren't any negative health consequences.

Is it harder to show proof of absence? You bet your ass. And given the ramifications involved, it should be.

Look, I'm not an anti-gmo crusader. I think it has a lot of promise to more efficiently feed a growing world. But, like any technology, it can be used both responsibly and irresponsibly, and the private sector doesn't have a great track record of putting public health ahead of profits.

Comment Get it in writing (Score 1) 353

Most business owners may have issue with you claiming IP for things built on company time. Even if you build something in your off hours, it may be difficult to prove you didn't use company resources.

Make sure that if you have an agreement with your employer that you have something signed by a senior executive or the owner.

Comment Re:When... (Score 1) 71

Seriously, if you want a real experience then turn off the PC, go outside and DO IT.

Ah, the "it's not everything so it's nothing" attack. If you happen to live in the upper northeast, I could see this being a helpful part of one's winter-exercise regimen. Or inner cities. Or anywhere where easily - accessible mountain bike trails aren't accessible.

And the truth is, for many of us, something like a MTB trip to Moab would be really cool, but it's not quite high enough against competing options. It'd be awesome to experience some of that scenery.

Lastly, for anyone naysaying the technology... give it time. VR is in its infancy, and in some not too distant future, it will be indistinguishable from the real thing.

Comment Not Filet Mignon. Meat Slurry (Score 3, Insightful) 466

Artificial meat is going to happen at some point, well before it can surpass the filet mignon or prime rib. Right now, it just needs to be better and cheaper than Meat Slurry , then, market forces will accelerate the quality.

Trust me on this, the bar is set pretty low for it to succeed.

Comment It depends on game complexity (Score 1) 285

First and foremost, I want my kids to learn from playing games in addition to being entertained. And there's something to be said about the visual simplicity of older (classic) games encouraging imagination, just like books stimulate the brain more than TV and Movies. You could probably make an argument that the eye candy in today's game is distracting from the puzzle-solving aspects. Then again, newer games potentially have better puzzles... I don't recall much of a physics engine in my Atari 2600.

Fortunately, we don't have to make an either/or choice. But if I did, I would probably start with classic games.

Oh yeah. Obligatory to add "Get off my lawn". :)

"The hands that help are better far than the lips that pray." -- Robert G. Ingersoll