It's a vicious cycle though, because on the other end you have users that don't really care about security or taking the time to educate themselves to use technology responsibly. Management could push having a robust and secure product, but by the time its built, someone else will have grabbed most of the market or the market will have changed enough that your product has no where near as much potential.
A popular myth that justifies being hasty and sloppy.
Which product defined the PDA? Apple's Newton or the later-arriving and more realistically-designed (for the limitations of the day) Palm Pilot?
How about tablets? Microsoft was doing a tablet years before Apple.
Anyone remember those big-name forums that predated Facebook? I don't.
If you are lucky, being first-to-market will gain you some income, but somebody better can come along and sink you like a stone. You'll get some nice cash for a short period, they'll get a massive revenue stream for many years.
That doesn't mean that every pilot product has to be perfect, but it should mean that your plans for long-term success should incorporate the development of a professional product capable of carrying the load.
And if you're a continent-spanning bank or other long-established "respectable" business, it means that you have absolutely no business at all going for the fast-and-cheap.