Answer that, then go from there. The TV world got turned upside down with the advent of digital cable. When TV networks started getting real feedback of who's actually watching and how long, instead of the WAG Nielsen ratings, that caused a panic among the TV and advertising industries. That's about the time reality TV and their lower production costs started really taking over, because you couldn't count on the same amount of advertising sponsorship to fund the higher production cost series.
I don't really watch TV anymore and the medium might as well go away as far as I'm concerned. They've cancelled all the good series I watched for more than 10 years, and replaced them with garbage. The Netflix model seems to be working OK for now and I have pursuits that make entertainment trivial to me; the idea of spending hours paying attention to merely entertain my brain and deliver an IV of advertisement is ghastly when I consider what I want life to be about.