I sense Don Norman's influence here. I agree with Cook, and I'm not really much of an Apple fan. There's nothing wrong with avoiding the, (as I see it), trap of trying to be everything to everyone. This might be an old PARC mentality, but I think that purpose driven devices with shared intelligence and data sources is a really smart way to see the future of information tech. The real hurdle is getting everyone to agree on how those devices should communicate. My Motorola 360, for example, is woefully crippled at the hands of my company iPhone 6's rather mediocre level of integration. Yes, I know that in today's mindset, expecting integration between Android and iOS devices is ludicrous, but that's kind of my point - it shouldn't be. That said, there's not nearly as much to complain about when pairing Apple devices with other Apple devices, and I'd almost be a little disappointed to see that replaced with an iMacPadPhone, just as I've always had an uncontrollable eye-twitch when it comes to the MS Surface.