I don't know of many ways to deal with this sort of bullying. It's the type of bullying that powerful eventually engage in. It certainly isn't the end of the world, but it is pain from dozens of tiny cuts like this.
I can live without what Universal produces. While I love movies, I can and will do without theirs. There are other forms of entertainment out there. Its time to get back to books. It's time to write and share stories with friends. It's time to listen to friends play music and sing with them as opposed to listening to recordings. In short, its time to spend effort to find better ways to really and more sincerely enjoy life. It is possible to wean off of the big companies that control so much? Not quickly, maybe not ever, but maybe enough to influence their behavior.