Again, apart from me being punished by not getting what I want (an iPad), how does this financially punish JB? Instead of purchasing a low margin item where they make a small amount of money I should purchase something else which allows them to make more?

Yes, letting them keep hundreds of dollars of my money by way of not spending my voucher will really stick it to them....... Not buying an iPad is hardly a choice (once the decision was made I wanted one). Firstly it's cutting off my nose to spite my face, and once more at that point they already had my money. Financially buying the iPad or not made no difference to their income as a lot of the purchase price was a voucher.

Again - usually I would do exactly that, but because I had a voucher which was only able to be spent in that store, I didn't have a choice. Saying that - it is the last thing I will be buying from JB.

I'm actually "Ryan" from the article. Yes I don't believe for a second that this was in any way related to apple, simply because they wouldn't have a policy such as this - and secondly, they wouldn't be trying to force me into buying belkin accessories for their product. To be honest, it wasn't even the money which bothered me as much as the fact I was being forced to purchase accessories that I did not want. Usually I would simply walk out and shop somewhere else when met with behavior such as this, but I had a voucher which restricted my options as to where I could purchase it. The CEO has responded saying that it was no a JB Hifi policy, but rather the actions of individual stores. I would expect him to say nothing less, and essentially comes down to making the statement "No, of course we weren't breaking the law", do you expect anything else? Saying that - I've never heard of the policy of point blank refusal of a sale if you don't purchase accessories of anything else in the past. What are the chances multiple stores suddenly begin refusing sales on iPad's without accessories when they have never had this policy in the past? It seems extremely unlikely multiple stores would magically decide on this policy on the same day. I hope the ACCC really does look into it, but most likely it will result in a "Please explain" and not much more than that without any further evidence (I.e. emails instructing stores to refuse sales unless they have a certain amount of accessories attached).