Banner Ads, Pop-up ads, Tile Ads, whatever you want to call them, all need to go away. Ads are where a majority of the code that inflict malware on unsuspecting users comes from. Web marketing firms receive thousands, if not millions of new ads all the time. Do you really think they have someone or even a group of people that sit and look thru the underlying code of every single ad they receive?
From the day that ads started showing up on sites I have refused to click on them or found tools to block them: ADP, Ghostery, Blur, etc. I even refuse to click the text ads that show up in google searches.
Advertising is not a beneficial method to gain my interest in a product. At least not on the internet.