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Comment Sex sells (Score 1) 388

Nuance doesn't make for good headlines.

Yes, I'm simplifying - the US government has no interest in admitting nuance here, for example. But if one party claims he's a traitor and another claims he's a hero, the media will report that and call it balanced.

Comment Re:Key is relevance, not interactivity... (Score 1) 166

I think this hits the nail on the head. It's not about lack of focus, it's about lack of interest, and classical music doesn't suddenly get 'cool' because it's on Twitter.

If you want to sell classical music to people, get them interested in it - get them involved in making it. Teach them the history - there's so much history there, and it brings it alive. Listen to Shostakovich's Fifth Symphony. Now learn the story behind it and listen again:

Teach them that classical music still gets made, and new things happen: in case you can't tell, I'm a classical music fan. I wasn't, actually: like a lot of people, I had nothing against it, but didn't know a lot about it. Getting involved got me into the music. I have my issues with the idea that classical music needs 'saving', but I think more people could be fans and it's only about getting them interested.

Never say you know a man until you have divided an inheritance with him.