Well, the basic problem is that there is too much advertising - far too much. When you reach a certain degree of saturation, it no longer makes any difference - people just ignore it,
And how! Yahoo bears some measure of responsibility for adblockers escaping from geekworld into the general public.
Now, we would think that Yahoo is some sort of desert, with no one left, no one going there.
But the dirty little secret is that based on page hits, the three most visited places on the internet are Google, Facebook, and Yahoo. So there is apparently some service there.
I can just see the Slashdotters being more embarrassed about getting caught looking at Yahoo, than caught watching shemale midget scat porn.
So what gives? Well Yahoo has a great sports section. Some good sports writers to populate pages as well, plus good aggregation. And thanks to the state of New York, a lot of the online Gambling popups have gone away. Food section is okay, and even the financial section can have interesting stuff as long as you realize that most financial experts don't understand the actuarial tables, and seem to think that if you wait until 70 to start withdrawing Social Security you'll make more money from it.
Now the bad, as you note, the freaking advertising. I've occasionally had to turn off adblocker and noscript and forgotten to turn it back on. Yahoo is what I consider unusable without.
And even Grandma is leaning that way now, as I have installed adblock plus on a lot of machines brought to me because they "are too slow" Grandma is happy because her machine is now surfing much faster, and guess what - the Grandma network is fast, and covers a lot of ground.
And it's word of mouth. "That nice young man with the weird name installed this wonderful program on my computer, and it's just a miracle!" Good word of mouth for Adblocking, and bad word of mouth for the entire paradigm of Internet advertising.
Another bad thing is Yahoo's insisting on ramming Kim Kardashian down our gullets. Keep that PoS confined to the Entertainment pages.
I don't know of anybody who actually wants to see adverts.
I think that the Internet at one point had a home run on advertising. A web page that loaded with a few ads on it had a hidden quality of not having a "commercial break" aspect, like on television, where when the commercial came on, you'd go take a whiz, or grab a beer or soda, and come back to the program.
Here on that webpage, a nice little ad that just sat there was a powerful tool. Because you are probably going to look at it at some point.
But next we get blinkys, we get monkey punching, then we get scripting, multiple trackers, Eventually we get all this and malware that hijacks the browser.
Finally, most of the content, most of the bandwidth of websites like Yahoo (and many others) is the advertising and the tracking
So, with this being the case, it seems obvious that companies whose only way to generate revenue is advertising, will get into trouble, sooner or later.
Exactly, and the moment has already arrived. Yahoo is the canary in the coal mine for what the advertising driven internet has done to itself.
As I've already noted, if we are somehow forced to use the internet in the way advertisers demand, I'll simply stop using it except at great need.