An anonymous reader writes
"Last week, Dell launched 'IdeaStorm', a Digg-style customer feedback site which invites users to submit and vote on ways to improve the company's product line and service. Creating such a public and transparent feedback-loop is brave move by a company that is too often associated with exploding laptops and poor customer support. But, argues ZDNet's The Social Web, beyond generating some possitive PR, the pay-off could be signicant: "The 'IdeaStorm' Terms of Service makes it clear that Dell has the right to use any of the ideas "royalty-free" and without compensation. This is obviously a legal necessity, but effectively means that the company isn't just accepting feedback on its own ideas but is in fact crowdsourcing innovation — for little or no cost." Ideas submitted so far, include a Linux-based Dell, ditching software trials and add-ons, and offering a line of eco-friendly PCs. Is crowdsourcing a good strategy for Dell? And should other companies follow suit?"