Comment: Re:Intelligent Advertising (Score 1) 349
Even if you can't afford to buy that new car, the people who make that car still want to make you think it is a good car. After all, if you can't afford a brand new Lexus (or Camry for that matter), you might still consider buying one used, and that supports the market for the guy who is considering trading his 4 year old Lexus for a newer one. On another level, continued advertising to current customers, (like the guy who just brought the new Lexus) reassures them that they made a good decision, and makes it more likely the customer will present a positive image of the brand to those around him. That kind of word of mouth advertising is the most valuable form of advertising there is, the loss of positive word of mouth advertising in a competitive marketplace can be the kiss of death in some cases.
Advertising is not only about getting you to buy more stuff, it can also be about getting you to buy them as well. A lot of the PR and advertising related to Tech Companies is about burnishing a corporate image to impress potential investors to make new or continued investments into a company. Many of the big defense contractors, agribusinesses like ADM, oil companies, and even large consumer product companies like Coca-Cola and Proctor and Gamble advertise in this way to look attractive to investors, or to lobby for legislation favorable to their company's interests.