Another key actor in Brazilian politics and Brazil’s richest person, businessman Jorge Paulo Lemann, has also pitched in to organize Sunday's protest. The mogul paid for a series of websites and initiatives to promote the march. Lemann is the richest man in the country. He owns shares of Ambev, Lojas Americanas (biggest Brazilian online retailer), Burger King and Heinz.
Globo, is the biggest media group in Brazil, a county that Reporters Without Borders described as "the country of 30 berlusconis". The company was founded in 1925 but became a media empire after the military coup that ousted president João Goulart, in 1964. Roberto Marinho, owner of the company at that time, explicitly supported the dictatorship that lasted for 21 years. Marinho died in 2003, leaving the media empire for his sons Roberto Irineu, José Roberto and João Roberto. They are Brazilian billionaires numbers five to seven."
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