this is a idea i have been thinking about for some time. The average one hour TV program has 20 min of ad's sold at $25,000 per 30sec spot (a good rate for national distribution). 40 ad's @ 20min = 1mil. then screw the apple koolade drinkers and give it away via free download. by far the vast majority of people would watch the ad's like recent studies of DVR owners has shown.
wa-la new media old ad model